Ian Sami Hajar
Currently I am the Creative Director of Inked and all of its media properties. While many creative directors just oversee content presentation I have injected myself personally into every piece of visual content, social media and marketing underneath its umbrella. While I deal in art and nuance the numbers speak for themselves. During my tenure we bumped website traffic from 14 million Page Views a month to 92 million a month and increased print circulation by 34% while most print magazines are folding or cutting back. Demand for Inked magazine lead to an increase in frequency this year and to fulfill advertising requests the issues also recently increased in pages by 14%. I’ve also been integral in growing Inked network into one of the largest voices in all of social media with over 35 million followers, leading AdWeek to rank Inked the 15th top social brand of 2015 (for comparison the NFL was 3rd and Buzzfeed was 16th). Under my direction Inked’s main Facebook Page alone has more Fans than Complex, Rolling Stone and Maxim—combined.
While Inked may not be a household name I have been able to wrangle the top photographers and artists in the world to contribute to it look, such as Mark Mann, who photographed a few of my covers as well as President Obama for GQ. Off the editorial pages I have orchestrated unique advertorial campaigns for brands like Converse, Harley-Davidson and Spike TV. I have also directed a handful of viral videos, yes, I’ve broken the internet a few times. Extending away from content I have directed the design for all the branding and websites under Inked’s domain including big splash into its eCommerce initiatives. I have also orchestrated huge events for both Inked and my former magazine YRB as I truly believe the next major driving force in content will be experiential.
I aim to bring my slick, edgy and authentic point-of-view to your brand.